1. Delivery Rates
Technological milestones have made access to the internet easier to populations across the globe. Increasingly in our modern world, time online is used to look for a particular product or service. In these busy times, your target audience may not check your website, but they could check their email multiple times through the day. Hence, by putting yourself in their inbox you increase the chance of them viewing your products/services and therefore purchasing.
People are less likely to ignore a notification of a new inbox item in their email. As such, strong email lists give relative assurance, or at least afford you higher chances that any communication sent does indeed reach the
"The Money is in the List...
2. A Show of Commitment
The second reason an email list is so valuable is that it communicates a sense of commitment and trust by people, both individual and corporate in your contact list. There are many subscription opportunities around, and the fact that someone deliberately and consciously adds you to that list is a sign of this commitment. A quality email list consists of contacts with actual interest in what you have to offer.
You can have all the Twitter and Facebook followers in the world, but unless you can grab them and have you opt-in to your list, you can never be certain that they are committed followers. Many will simply be people who are looking to market to you, just as you are marketing to them
These contacts are a valuable asset as you can expect that a certain proportion will forward your emails and hence spread your brand. Personal recommendation is always the best, and this will happen when you Engage with Your Audience
3. Feedback Opportunity
The last reason lies in the fact that email marketing gives you good standing when it comes to receiving feedback from your email contacts. Emails afford a certain level of privacy that emboldens people, which means that you are more likely to receive feedback on an email and any other follow-up, compared to comments on an update. Emails are a one on one communication channel and subscribers feel confident to raise any concerns and seek any clarification.
Email marketing is an effective marketing strategy and with a strong email list, your chances of making big leaps online are increased significantly.
Having an email list is extremely important as it acts as a direct method of communication, whereby you can establish trust and build relationships with your audience.
Finally, (last but not least) is the fact that it is yours and you can use it whenever you need to. It's not something that can be taken away from you. Twitter or Facebook could fail tomorrow, but you will still have your list.
I'm sure that there are many more reasons for having an effective list. What are your thoughts?
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