You will hear this over and over again – the way to succeed in MLM is to help others to succeed, first.
Okay, so you got into this business to help yourself and your family. You might ask: ..”Why should I help other people when I am flat out busting to improve my own situation?”
You won’t really understand your longer term goals until you really understand the concept of serving others.
Your downline will warm to you when they see that you really care about them and their future. After all, what we are doing is giving away a great opportunity. It’s not as if it is something that we have to sell and are selective about it. It is actually something that we have the right to give away. That right is the right to promise to someone that you can improve their life, if they are willing to listen, learn and follow.
That is pretty special.
So, with that in mind, why not offer it to anyone and everyone – see last weeks post on “Talking to Prospects”. Don’t prejudge anyone, just open your heart and offer it to as many people as you can. If you have to have a “Chicken List” in the early days, then have one. Just make a promise to yourself that you will tell those people about your opportunity at some time in the future.
Maybe you feel that you need to achieve a certain level of success first. That is OK, because there is no wrong time to make the right move.
Take your time. Make your list and commit to sharing your opportunity with a certain number of people every week, or every month. Any system will succeed if you stick to it.
Most companies, can only offer their people a job, a certain income and the possibility of advancement under limited circumstances. They cannot guarantee the job, though, because economic circumstances may change and they may have to retrench.
We have the ability to promise unlimited opportunity in return for a small cost and a degree of effort.
Now, of course we all want to validate the business, first. We want to see that we can earn money by doing the things that our upline teach us to do, so that is fair enough and all the more reason to get off to that Quickstart.
Once you see, and believe that the money is there, you can put that bit of reasoning aside and trust in yourself, so that you leave yourself the time to serve others, in order to benefit yourself.
Put yourself in the shoes of your prospect. Think about what was in your mind when your sponsor asked you to look at this business opportunity. That should be your starting point. Remember that you joined, or are looking to join, because you have a Need, and that can translate into a Why. If your sponsor did not address those concerns, but instead, made it all about him or her, would you have given them the time of day?
Think back on that meeting. Did he or she come across as desperate to recruit you at all costs, or did they put it to you on the basis that they would love to have you in their network, so that they could show you the way forward for yourself?
One to One
Before we take that any further, we need to have a look at what the renowned MLM expert, Tom “Big Al” Schreiter teaches about personality types, as this throws some very useful light on one to one relationships. Most people coming into MLM networks have never done this type of training before and I thoroughly recommend that you spend an hour or so to watch his excellent videos on the subject.
You can find them on YouTube at: youtu.be/G_18kYOUW7I
Basically, he divides humans into four “colour” types:
Now, I am sure that we are all a combination of two or more of these types, and I am not going into detailed explanations of them, because Big Al does a much better job than I could ever do, on his videos, but it is sufficient to understand that you should have a basic appreciation of who you are dealing with when you are speaking to people about your great MLM opportunity, because everyone will view it differently.
What is constant, though, is the fact that, if you come across as a genuine person who wants to help your prospect, and can show them the way forward, their personality type will kick in and they can then build their network, their way, with you being able to help and understand their needs, and their approach.
So, empathy is vital and you need to see that there are differences in personality types. Not that you have to become an expert, but allow yourself to do some basic training and prospecting will become easier for you.
Generosity of spirit underpins most human relationships. Yes, it is true that we do build relationships in our lives, based on authority, or fear, or love or competition, but the most enduring relationships are based on respect.
We respect people who don’t put their own interests ahead of others.
In MLM, we respect our upline when they show that they truly care about our success, future, livelihood, advancement and are willing to put all their resources into our training and development.
If you look at the high level leaders in your network, you will see that they are out there training and giving their time to people many layers down in the network, when they are already successful and probably could be spending their time with their families, enjoying their well-earned wealth.
Why is this?
It is because they have long ago passed the point of worrying about themselves and are now at the point of ensuring that all the people in the network below them have the same opportunity to succeed that they enjoyed. These are people who appreciate the opportunity that was handed to them and who are determined to serve those who come after them to keep the dream alive.
Trust me, you will hear them at major training events, telling their story and you will be inspired. You can’t fail to be. Another good reason to attend all the events!
Get out there into the marketplace, put as many people as you can on your list and when you speak to them, don’t make it about you, and make it about them. Share the opportunity at every opportunity.
Let people know that you have a better way. Let them know that you are there for them at every step of the way. Let them know that you understand their personality type and can work with them in converting prospects into leaders in their organisation.
Forget about You and You will succeed.
Here's to Your Success!
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