Build equals work
But it's not like you have to do HARD work. Here is what you WON'T be doing:
Above all you aren't going to be evasive or secretive about the company who you are very proud to represent.
But you ARE going to be:
Because in direct selling, nobody succeeds unless their downline succeed.
The late, brilliant Zig Ziglar said it best: ..”You get what you want when you help enough other people get what they want...”
Now, obviously there is no way that you are going to be able to talk to all of those thousands of people, by yourselves, so this is where you get to understand the principle of a lot of people doing a little.
......Read on, good people.
THE BASIC PRINCIPLES OF NETWORK MARKETING
The numbers aren't important, but the model is. You will build a network when you find enough good people who want their goals as much or more than you and who will be prepared to work with your and your upline.
The network builds when you find leaders who find leaders and so on. You might start out as a local business, but it will take off and, if you can find 3 good leaders and they can find 3 each then the business will start to run on auto-pilot.
Don't forget a lot of those people will be people who live in any of the countries that your business operates in and in some MLM businesses that’s the whole world, and most of them you will never meet!! This is where the excitement begins to kick in, when the understanding begins to kick in!
But before you get carried away, our advice is to keep it local to start with, build a group of great people around you and nurture them and it will take off in directions that you may not have dreamed of.
Let's Throw Some Silly Numbers Out There
Some Silly Numbers – except that they are achievable!
If you did manage to build 7 lines wide and all their downline 7 wide, down to 7 deep you could have, potentially 960,800 people in your whole organisation - if each one of them had just 2.5 customers, you would have a total of 2,402,000 customers and 960,000 IBO’s – a total of 3,362,800 people using the products and services. If they all used and spent just $35 per month on your goods and services that would be a total of $117,698,000…. (a not insignificant amount of money!!)
Now let's assume that, because we are only human we only do 0.05% - 1/2 of a percent (one half) percent of that volume - that could still mean $58,849 per month in sales or $706,000 per year in revenue - would that be enough to make some nice bonuses?
And that is only achieving 1/200th of the goal.
How would you go at your “J-O-B” if you only achieved 1/200th of your quota?
Do you think your boss might have something to say about it, come the end of the month or the end of the financial year or Friday afternoon?
OK, OK, now, let’s not be silly.
Most people will never get anywhere near those goals (not within a bull’s roar!), but we can get a fair way along the journey from "zero to hero", make some great money and we can all have a bit of fun, trying!!
Concentrate on sponsoring two or three good leaders and help them to get two or three each, then build down deep, looking for leaders.
If you are in a binary system, you put your good people down one side of your business. In those systems, be guided by what your MLM Company advises.
If we do it as a team, attend some of the great events that our company puts on, and on a regular basis, we can have a bucket load of fun with other like-minded adventurous, and motivated people, and most importantly, we can hear from people who are making those incomes – people who started out just like us, who set easy, achievable goals, then consistently and persistently go about achieving them - people who don't let excuses get in the way of progress - people who don't let anything get in the way of their dreams!!
People who have “planted their flag” - for whom failure is not negotiable! Focused and committed people.
Do you see the raw power of it? That's why we call it a "Direct Selling Engine". That is why the smartest companies in the world are recognising it as the way to get their products and services out there, into the marketplace without multi-million dollar marketing and advertising costs.
That engine can turbo-charge your business!! And it can change your life for ever!
It is the ultimate multiplier - even in the Old Testament, someone said - go forth and multiply! Must have been the first MLM’er!!
OK , all jokes aside NOW LET'S GET REAL!!
PROSPECTING - HOT COLD AND WARM
Where do I get my Prospects? In short, everywhere. Remember our List, a couple of Articles back?
Like we said right at the start, that list that we put up could go on forever –there are as many prospects as there are people. But you want to work with your “Warm List”.
What is a Warm List?
Many people make the mistake of assuming this to mean people you already know, but it can also be people that you have not met yet. It is just a matter of meeting them, qualifying them, piquing their interest and making the right approach at the right moment.
It could be someone you meet in a lift, or a taxi, or on a train where you have 30 seconds to a minute to make a good first impression. That is what we call the “elevator speech”.
It could be someone that you see around your school, or club or on a committee that you admire or think you would like to know better. It could be someone who has had some bad luck that you think might need a bit of a lift. You can take as much time as you need to build your “warm list”.
The point is –
Your upline will provide that training for you.
You can also find prospects by finding leads everywhere – your contact lists, your Linked In network, your Facebook friends, and your Twitter followers.
If you publish a blog, or regularly contribute to other peoples’ blogs, there are opportunities to capture those leads.
You can purchase leads, but this takes a bit of expertise, so talk to your upline about how you do it.
Internet and Social Media marketing is a lot more specialised than many people think and we will deal with that in another e-book, later on,
EVENTS & TRAINING DAYS
Big lesson - go no further until you fully understand this point. If you want to appreciate how to make the big bucks, and find the inspiration that you might be searching for, then get in a room with a bunch of people who are doing it!!
At every opportunity.
In other words, attend all the EVENTS!!
Whether they are weekly training sessions or opportunity meetings in a small room, or regional or national or international events in an auditorium, they are ON because they are a part of your system, and you must plug into your system.
It may not mean that much, as you read this, but “plugging in” is one of our core concepts and we all need to understand it.
Each of us need to trust our upline and join in. You can’t duplicate for your downline if you don’t totally trust what your upline is doing. Hence, the concept of “plugging in”.
Get on the bus and come along for the ride. It is that simple.
The System Will Provide Reinforcement if You Get On Board
Our business depends heavily on positive reinforcement. When you are “out in the trenches” on a daily basis, it is important to get some positive reinforcement from your team mates on a reasonably regular basis.
Because, MLM is not a J-O-B!
There is nobody telling you what to do, when to turn up, how much you will earn whether you achieve or not – making you work within certain time frames, allocating tasks that are within your comfort zone.
You are you own boss and this could mean that you may be well and truly out of your comfort zone.
You are setting your own times, your own goals, your own pace and sometimes it can all get to be confusing – especially where you might get frustrated at yourself for the lack of progress that you thought you were going to make, so it is necessary to get with the team on a regular basis and keep yourself on track. One of the best ways to do this is to hear success stories and get training from people who can present a slightly different perspective.
Sometimes it is just the way that one presenter puts the story across, a joke or funny story that you relate to, or a way of describing something that was troubling you.
It might be hearing one person’s inspirational testimonial that lets you believe that you are not alone – that you can do it – that you are not the only person who is having a particular challenge.
It might be that you just get an opportunity to walk up to one or two of the leaders, and ask them a question about something that is troubling you, or to be able to enjoy their company in a social setting at the end of the day. The word “networking” comes into its own, when you are in a position to interact with members of your network on a reasonably regular basis.
It might just be that a weekend away with a few like-minded people is a good way to blow out a few cobwebs. Everyone comes away from an event with a positive story to tell and a way to re-focus their energy for the next few months, so don’t underestimate it.
Be like a "frog on a lily pad" – hop from event to event – diarise the events before you diarise anything else – always register for them as soon as you can so that your downline see you being enthusiastic and energetic – remember, this is a business of duplication – your downline will do what you do, even if you think that they aren’t noticing. Make sure they see you being the first to register and the most enthusiastic one about the next event.
Above all, promote the events in your group and get as many of your people there as you can. It will build your business faster than anything else. If you don’t understand that, just accept it, as a given it for now, because it will and you will surely believe it after the first event that your downline group attends!
One of the great outcomes of events and trainings that we often hear, is when a new leader is getting people along to the events in numbers and is seeing how that helps to build his or her group. It is often because the group learns things that their leader maybe wasn’t able to communicate, and that is the value of getting your people in front of the other fantastic leaders that you will have in your upline organisation. Never underestimate it.
If you are saying to yourself "I couldn't stand being in a room with all those crazy happy clapping people", think again!
Don't let your ego or your irrational fears defeat your dreams and aspirations for your future or your family's future. How dumb would it be to let pride get in the way of progress?
When you attend the events, you will hear highly inspiring business common sense from some very successful (meaning wealthy) people who are the leaders in your business and in the worldwide Direct Selling business. Yes, the audience will be enthusiastic, because they are people who are getting actual validation that the system works. Don’t confuse enthusiasm with evangelical fervour. Take our advice, go with the flow and allow the enthusiasm in the room to permeate your thinking.
It makes total sense to go along, and it makes no sense to stay away, especially when it is only going to cost you, most times $20 - $30 and a couple of hours of your time! … and it is fully tax deductible.
Then once or twice a year - the big National Event.
If you are still embarrassed to go, you can wear a wig or a false moustache, or some other disguise, and hide yourself in the crowd of thousands of people who are excited about their futures!!
I guarantee nobody there will be mocking you or laughing at you, and you can sit right up the back, in the darkest corner, and let your guard down as much as you want on the day, and, if it’s still a problem for you, sneak quietly home and tell all your friends you went to a footy match or a funeral!
But I would like to wager with you that you will get SOMETHING out of the experience, and you will come away with the confidence to tell your friends and family where you have been and, more importantly, where you are going from there on.
NEXT WEEK!! ...THE CRESCENDO...
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